Let's Go on Holiday!

what does effective advertising involve?

Last week before Spring Break! Let's pretend we can travel anywhere in the world... where would you go? And if you had to pitch this location to the rest of us, how would you do it? This week, we'll be combining a wee bit of research with a wee bit of writing and a lot of design to make stunning tri-fold brochures showcasing fun holiday destinations.

Module summary:

read and annotate a brief travel article
practice making a brochure together using canva.com
choose a location to research
create a beautiful brochure to showcase your location

essential questions

How do we articulate effectively to advertise effectively?
How can we use online tools to present information in dynamic, engaging ways?

goals

Students will understand that effective writing for advertising blends straightforward explanatory writing with visual persuasive writing.
Students will understand that online tools can be effective because they allow us to combine text, images, and formatting to balance eye-catching imagery with relevant information.

activities

Curious [Monday]

warm-up: read and annotate a brief travel article (provided by Christine). Prompts to consider:
- what is the author's aim?
- how do they get their point across?
- do you buy in? why or why not?
review syllabus and expectations for the week

Expose [Monday]

review persuasive vs. explanatory writing
- if you miss this in-class mini-lesson, research on your own, take notes, and review with Christine
establish criteria for a place to visit - what information needs to be shared?
evaluate Christine's sample brochure - what works? what doesn't? (consider both content and format)
create a free account at canva.com

Practice [Tuesday]

choose a location to practice as a group
research one criteria for brochure; collect both information and graphics, add to group Google Doc
build a brochure together
- Christine will model as you give input

Create [Wednesday/Thursday]

choose a location for your holiday
research location based on established criteria
- take notes
- collect sources and turn them into MLA citation format
create a tri-fold brochure to showcase your location
- start with a Canva brochure template
- create a separate document for sources in MLA format
- review your brochure with rubric
print brochure draft to Christine (color, double sided)

Reflect [Friday]

conference with Christine about brochure
revise/edit as needed
get syllabus signed off
enjoy Spring Break!

warm-up articles

For your warm-up on Monday, choose one of the following articles to read. Take notes on the following:

what you think the author's aim is
how the author makes their point
what makes you buy into this aim (or not)

Article links:

brochure content criteria

Primary criteria (include at least three of these elements)

Places to go/attractions
Food to eat
Context/background/history
Lodging/places to stay

Secondary criteria (include at least two of these elements)

contact info for town/location
facts or trivia, statistics
accessibility - how to arrive, handicap access
cost/currency
additional resources

c-tachs

Writing

Use technology, including the Internet, to produce, publish, and update individual or shared writing products in flexible and dynamic ways (open to feedback, link to other information)
Draw evidence from literary or informational texts to support analysis, reflection, and research

Reading